Nike

"Believe in something.  Even if it means sacrificing everything."

And so Nike have started an advertising campaign featuring the polarizing (that's an understatement!) face of Colin Kaepernick.  He is basically the originator of NFL players kneeling during the national anthem to protest black rights.  And naturally, the redneck racist Trump base have gone absolutely crazy over the decision and started to boycott Nike and set fire to or otherwise destroy/ruin Nike products in really very petty displays of anger (why on earth would you piss on your own shoes?!).  Again, the ignorance is bewildering and these people just don't understand the point of the kneeling - it was never a statement against the flag or the country, but a means to publicly protest racial inequality.  Of course, Trump shows his ignorance by stating his disapproval.  But then, Trump has always had balanced and considered responses when it comes to sensitive subjects like racial inequality.