Christmas Adverts

It's not even Thanksgiving yet, and I'm already sick to death of Christmas adverts on television.  They seem to start even earlier each year, and are just even more awful each year - cloying, overly sentimental and a horribly unrealistic depiction of the perfect American family enjoying Christmas, yet somehow contriving to advertise a car or some other crappy product or store.  I have no idea why the John Lewis Christmas advert has become a big deal in the UK - I don't think I've ever seen one in however many years they've been doing it - but the American ads are simply obnoxious and cynical.