When watching the football this weekend, I noticed ads for Heineken 0.0 and Guinness 0.0. I assume these are alcohol-free versions of the drinks, and I don't object to trying to popularize these. But what is with the 0.0 naming thing? Is this specific to these brands, or all brands? Is there some kind of advertising push to promote alcohol-free beer? Or is this something that's been around for a while but I just haven't known or noticed it before? As far as I'm aware, it's certainly not a thing over here yet. We have low calorie light beers, but you'd think for a nation where driving is so prevalent, and drinking and driving is equally prevalent, that they'd be a market for decent alcohol-free beers.
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