I think I've seen this advert around Easter of every single year that I've been in the US;
Some quick googling reveals that it is in fact one of the longest running adverts on US TV, having aired for nearly 40 years. It must have aired even before Cadbury chocolate was produced by Hershey in the US - a decision that has ruined the taste of Cadbury's in the US (and the reason why I have to consume so much of it when I'm back in the UK!).
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