How many times have I flown with BA over the last decade plus? Countless times. But clearly not enough so that they want me to keep me as a loyal customer. I found out today that my British Airways Club membership has dropped to Blue. Which is the level you get when you first join. So instead of gaining benefits like lounge access - which I think I've earned - instead I've lost benefits that include free seat selection 7 days before my flight (I can now only select my seat for free when I check in 24 hours before by flight - when I doubt I will have any choice), I can't check in at the business-class desk (which sadly means queuing up with the rest of the muggles), I don't get priority boarding (not really a big deal, so long as there is enough space in the overhead lockers for my hand luggage when I do eventually board), and I don't get priority baggage tagging (which means waiting even longer for my suitcases at the carousel). But ultimately what this really means is that I'm going to look at other airlines a lot more closely when I book my next flight - so well done BA, you've screwed up by screwing me over and you've potentially lost a regular flyer.